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11 Tasty Morsels
Imagine saying to a blind person, "Here's some chocolate" and putting a piece of steak in her mouth. The person may enjoy the steak, but she would have enjoyed it more if you had said, "Here's some steak." The extra pleasure comes from the match between what was expected and what was experienced.
(A person with normal sight sometimes gets the opposite effect: if you are not attending, you may pick up some tidbit and taste it even though it is not actually what you thought it was; that is, the taste surprises you. The event is in some way unpleasant even if the tidbit is perfectly wholesome food.)